Creative Director / Campaign Strategy / Visual Storytelling
Ideas with intent.
Stories that move.
I develop campaign concepts, brand narratives and visual direction—and bring the production knowledge to carry them through.
Riyadh, Saudi Arabia · Oakville, Canada
Explore selected work ↓About / Rami Awad
Creative judgment.
Built on craft.
I combine creative leadership with hands-on experience in motion, 3D, VFX and generative AI.
My work spans campaign concepts, brand storytelling, film, and digital and social content for Unilever brands, Saudi public-sector communications, and agency collaborations.
As Creative Manager in NHC’s Digital Department, I develop concepts and visual narratives, produce AI-generated video and animation, and help build the team’s digital production capabilities.
My experience in film and television VFX informs how I lead: understanding the decisions behind a finished image helps me protect an idea through execution.
Selected work / BRU / Diwali
A familiar logo.
A new light.
Turning BRU’s own identity into a symbol of Diwali. A brand-led idea designed to register in seconds—and return season after season.
01 / The challenge
A few seconds.
One clear idea.
In Times Square, the creative needed to communicate quickly. BRU had to feel unmistakably part of Diwali while remaining unmistakably BRU.
The opportunity was to connect the celebration to something the brand already owned: its logo.
02 / The concept
The celebration
was in the logo.
I developed the idea of making the diya part of BRU’s identity—using the logo’s curved form as the lamp.
Brand recognition and the festive symbol become one visual. The flame supplies the Diwali connection; BRU’s familiar shape and colours keep the idea rooted in the brand.
Detail from the finished campaign artwork.
03 / My role
Originate the idea.
Direct the execution.
I originated the logo-to-diya concept and instructed the 3D designers and animators on how to bring it to life. My direction centred on delivering the message within the brief viewing window of a Times Square display.
The 3D design and animation were executed by collaborating artists under my direction.
04 / Creative decisions
Make the brand
carry the message.
Build the festive idea from the existing logo so the celebration stays connected to BRU.
Use a clear visual relationship between the logo and the diya, rather than a story that needs a long viewing time.
Direct the 3D and animation execution around communicating the idea quickly and clearly.
05 / Selected executions
One idea.
Different canvases.
Selected campaign assets show different messages, colour treatments, and screen proportions. Play each execution to see the work in its original composition.
Landscape execution
A warm seasonal colour treatment.
The idea on pack
The diya becomes part of the product’s identity.
Tall-format display
The supplied vertical-screen execution.
06 / In the world
From the studio
to Times Square.
The closing montage of this Diwali 2024 event recap shows the BRU creative on a Times Square display.
Third-party event recap supplied as campaign documentation. Event filming and editing are not part of my creative credit.
Diwali seasons
07 / Longevity
A seasonal idea.
A lasting asset.
First developed in 2022, the concept was subsequently reused by the client across four consecutive Diwali seasons, with updates to messaging and colours.
The enduring element was the idea itself: a celebration expressed through the brand’s own identity.
The creative principle
Make Diwali part of the brand itself—and make that connection land in seconds.
Rami Awad · Concept & creative direction
Connect on LinkedIn ↗Selected experience
Across disciplines.
One creative perspective.
Riyadh · October 2025–Present
Campaign concepts, narratives, visual direction and AI video production; practical guidance to develop the team’s capabilities.
Remote / New York · 2024–September 2025 · Engagement through 24 Frames
Digital campaign visuals, motion and social content, from concept through production and platform adaptation.
Remote / Denver · 2023–2024 · Engagement through 24 Frames
Motion and digital campaign direction for Unilever brands including Knorr, Pears and BRU.
Toronto · 2022–2023
Cinematic lighting and compositing for animated broadcast content.
Toronto · 2021–2022
3D lighting and motion contributions to productions including Spider-Man: No Way Home and Ms. Marvel.
Remote / Denver · 2020–2021 · Engagement through 24 Frames
Riyadh · 2013–2019
Let’s connect
Start with
a conversation.
Creative direction · Campaign strategy · Brand storytelling · Motion, 3D & VFX · Generative AI
Connect on LinkedIn ↗