CREATIVE CAMPAIGN
SIRHA Arabia Event re Branding THE CHALLENGE
This project presented a unique set of challenges. The primary objective was to uplift the brand of a renowned French event while seamlessly integrating it with the rich cultural tapestry of Saudi Arabia. This delicate balancing act required a deep understanding of both French and Saudi aesthetics, ensuring the new branding resonated authentically with the Saudi audience while maintaining a connection to the event's esteemed French heritage.
THE SOLUTION
To bridge this cultural divide, We immersed myself in Saudi visual culture. We analyzed the vibrant colors of traditional dishes, the artistry of coffee ceremonies, and the intricate patterns of 'Sadu' fabric. This research conveyed color palette that authentically integrated Saudi aesthetics while preserving the event's original brand, creating a brand identity that resonated deeply with the local audience.
SERVICES
Creative Direction
Social Media Design
Art Direction
Approach
We analyzed 12 iconic Saudi dishes to craft a vibrant, authentic color palette. By refining a rich library of extracted hues, we created a distinctive palette that captures the diversity and boldness of Saudi cuisine.
Original French Brand Color strips
Our Proposed Color Strips
