CREATIVE CAMPAIGN
Good Things Come in PearsTHE CHALLENGE
Pears wanted a creative campaign that would elevate its brand presence and appeal visually to a modern audience. Their goal was to stand out in a crowded market while staying true to their heritage of quality and care. The challenge lay in crafting a campaign that was not only eye-catching but also resonated with consumers' preferences for skincare products that deliver dual benefits.
THE SOLUTION
Leveraging the brand’s iconic name, we developed a clever wordplay to underscore the dual benefits of Pears soap: cleansing and moisturizing. The campaign was built around a playful and memorable line — “Good things come in Pears” — a wordplay that emphasized the product’s dual benefits: cleansing and moisturizing. This concept became the foundation for a bold visual story that fused modern skincare expectations with the brand’s heritage.
The creative approach used new characters with a fresh narrative that celebrated Pears’ legacy while connecting with modern skincare priorities.
SERVICES
Creative Direction
Character Design
Motion Graphics
Social Media Design
Animation
