CREATIVE CAMPAIGN

Happy DIWALI from BRU

THE CHALLENGE
The challenge was to develop a creative concept that seamlessly integrated their brand identity with the festive spirit of Diwali, making a significant impact on the global stage, specifically in the heart of Times Square.

THE SOLUTION
To meet BRU Coffee's challenge, we devised a creative concept that ingeniously fused their brand logo with the iconic diya, the symbol of light and hope. By subtly transforming a key element of their logo into a radiant diya, we created a visual representation that captured the essence of Diwali while remaining distinctly BRU. This innovative approach allowed us to deliver a campaign that not only celebrated the festive spirit but also elevated BRU's brand visibility on the global stage.

SERVICES

  • Creative Direction

  • Package Visualization

  • Motion Graphics

  • Social Media Design